Happy Daze : 90s Teen Fashion

Good news, if you were a rebellious teenager in the ‘90s. 

Dready, the eye-popping Rastafarian cartoon character whose image adorned the t-shirts, jeans and jackets of the decade’s worst youths, has been re-released, ready to ride the wave of the ‘90s fashion revival that seems to have been going on since the ‘90s were still happening.

Dready is a bonafide UK icon. He was created by a Northampton-based artist called Robert Sidlauskas, a British Rastafarian who started drawing him in the ‘70s, an alter ego that represented the values of love, unity and culture. The graffiti-ish cartoons struck a chord with the jungle, rave and dance subcultures, and for a while, Dready’s blissed-out stare was visible everywhere.

It’s being brought back by Florence and the Machine guitarist Robert Ackroyd, who has teamed up with the original brand team (minus Robert Sidlauskas, who sadly passed away in 2012) to release a small line of t-shirts that they hope will develop into a full-blown clothing line.

All this has got us feeling pretty nostalgic for other ‘90s labels that we haven’t seen in a while. Here come our favourites.


1. Naf Naf

Nothing says spirit of the early ‘90s like these jackets; Black nylon. Orange lining. Embroidered back. They were released by the French clothing label Naf Naf, became ubiquitous for about three years and then disappeared, never to be seen again.


2. Kickers

Kickers originated in 1970s France. They took off in the UK after being worn by the leaders of the Manchester rave scene. The fashion in North London in the early ‘90s was to wear a different coloured Kicker on each foot.

3. Global Hypercolor

Using state-of-the-art metamorphic fabric technology, Global Hypercolor t-shirts reacted to heat to create psychedelic patterns. It gave a lot of teenagers opportunities to touch each other, but it also highlighted your sweaty spots in full technicolour glory.

4. Kangol 

This British label has been in the headwear game since the 1920s but had a huge resurgence in the ‘90s when somebody worked out that by flipping it backwards, you could go from old-man-at-the-races to super fly Canadian rollerblader.


5. Coogi

Australian label Coogi started in 1967, making luxury patterned jumpers inspired by Aboriginal art. Costing around £400, they were far from cheap but became ultra-popular when the Notorious B.I.G. started wearing them. “Living better now/Coogi sweater now,” he raps on Big Poppa from 1995.

6. Kappa

Thanks to Little Britain’s Vicky Pollard, Kappa has fallen out of favour for the last couple of decades, but in the ‘90s, the Italian sportswear label was rolling out nylon gold. The brand’s signature silhouette logo adorned the arms and legs of anyone who was anyone.